Web Design & Sviluppo
Responsive websites, e-commerce, high-conversion landing pages and redesigns of existing sites, with the user experience at the centre.
Digital creative specialist
Digital strategies.
Digital strategies.
Real results.
I design and build online presences that work: strategy, web design, SEO, content and technology, all handled by one person from analysis through to measuring the results.
Projects and organisations I have worked with
ASMED®
Istituto Rinaldi Fontani
SONC
REAC Longevity Center
Acqua Zeta
About me
Technical expertise and strategic vision in a single profile.
I am Paolo Mirabella, a Web & Digital Marketing Specialist with a technical background in computer science. My path on the web began with the birth of the World Wide Web, from the first HTML pages through to today's AI-assisted workflows.
I design and build websites, look after search engine rankings and put together digital communication strategies. To that I add a technical background in computer science and first-hand knowledge of code: I know how things work below the surface, not just how they look.
It is an uncommon combination: I understand the business goal and I can translate it into a coherent digital system, from the strategy down to the line of code.
20+
Years of experience on the web
200+
Projects delivered
+60%
Organic traffic on an SEO and content marketing project
2023
The year AI was built into the workflow
Skills
See all the skills
A profile that covers the whole digital path.
Different skills working together. Every project starts from a concrete goal, not from a list of tools.
Digital Marketing
Market analysis, tailored strategies, inbound marketing to generate qualified leads, and constant KPI monitoring.
SEO & SEM
Technical, on-page and off-page SEO, audits, Local SEO and paid search campaigns, so the people looking for you can find you.
Social Media Management
Profile management, editorial plans, content production and community growth, with targeted social campaigns.
Copywriting & Content
Persuasive, search-optimised copy, articles, digital storytelling, graphic, photographic and video content.
Branding & Communication
Visual identity, logo, palette and typography, with communication guidelines consistent with the brand positioning.
AI & Digital Workflows
“Artificial intelligence does not replace expertise, strategy and judgement: it amplifies them.”
I build artificial intelligence tools into my workflow to analyse better, explore more solutions and make operational work more efficient, while keeping strategy and human control at the centre of every decision.
- Assisted content creation
- AI-supported copywriting
- Data analysis
- Reporting and ROI analysis
- Workflow automation
- Research and synthesis
Portfolio
See all the projects
A few selected projects.
Longevity centres
REAC Longevity Center
Centres dedicated to longevity and personal wellbeing.
Care, research and training
Istituto Rinaldi Fontani
Treatment, research and training on epigenetically based disorders and diseases.
Scientific society
SONC
Scientific society for neuro-psycho-physical optimisation.
My method
A clear process.
See my method
A clear process.
Concrete results.
01
Analysis
I study your needs, your market and your competitors to build an effective communication strategy.
02
Design
I design the visual and functional structure of the site or e-commerce, looking after the user experience and the conversion paths.
03
Build
I develop the project, add the content and apply SEO optimisation, once the draft has been approved.
04
Ongoing support
Technical support, publication of strategic content, monitoring and optimisation after launch.
+60%
Increase in organic traffic
ASMED® S.r.l. — 2024
Results
Strategy that produces measurable results.
A digital project has to look right. But above all it has to work: bring qualified visits, generate enquiries and support the growth of the business.
In 2024, for ASMED® S.r.l., implementing SEO strategies and content marketing campaigns led to a 60% increase in organic traffic. Every project has different goals and starting conditions: results are built on data, not promised in advance.
Why choose me
Four strengths that work together.
Creativity
Design and user experience at the centre of every project, to build genuine connections with the audience.
Strategy
Analysis, positioning and measurable goals: first you decide where to go, then you choose the tool.
Technology
A technical background in computer science and first-hand knowledge of code, for solid, well-built projects.
Experience
Over twenty years on the web, from the first HTML pages to AI-assisted workflows.
Insights
Ideas, method
Read all the insights
Ideas, method
and lessons from the field.
I answer the questions I am asked most often about websites, search visibility, content and artificial intelligence.
How organic traffic growth is really built
The three levers that work together — technical foundation, content and measurement — the real timescales of organic growth, and the mistakes I see most of...
Read the article →How to choose who builds your website: 7 questions to ask
Domain ownership, content, support, point of contact: the questions to ask before you sign, and the warning signs worth pausing over.
Read the article →Artificial intelligence in the everyday work of a digital creator
Where I really use AI in my workflow, its three concrete limits, and why it amplifies expertise instead of replacing it.
Read the article →
Let's talk
A project to build,
A project to build,
or someone to look after
your digital communication over time?
I deliver projects on commission, and I can look after the digital presence of anyone who would rather have one point of reference than a department to build. Write to me: I reply within one working day.